Selected Work
Head of Design — Marketing, AI-Powered Design Ops, Vibe Coding — Ex-OZON 42M users
14 years leading marketing design in FinTech and beyond — performance creatives, brand systems, and AI-powered production that connects visual identity directly to business results.
Global FinTech trading platform — 35+ countries, iOS/Android/Web. Leading the full marketing design function: brand, performance creatives, landing pages, video and motion. Managing a cross-functional team of 10+: designers, copywriter, localizer, front-end developer, and an external agency.
What I've built here: completed a full rebrand and finalized the brand book, launched campaigns across three new markets (LATAM, MENA, Africa), built an AI-powered production pipeline (50+ creatives per week, 5+ landing pages per month), reduced manual work by 40% through AI automation, and built a semi-automated creative analytics system with full-funnel analysis (CTR → CPT) and AI-assisted insights.
Led design for a flagship FinTech product — performance, brand consistency, and production efficiency across all digital touchpoints. Key results: +25% marketing performance (CTR, engagement, registrations) through performance-driven design and continuous testing, –40% manual workload via AI tools and reusable design system components, +30% team productivity through scalable workflows, –30% creative production time through cross-functional collaboration.
Led and mentored 6 designers across UI/UX, branding, and motion. Delivered a full product rebranding aligned with business and user research, and owned creative direction across all channels: graphics, 3D, video, campaigns.
Led design and creative direction for Bluelight — a Web3 gaming product with 400K+ MAU, combining product, marketplace, and marketing design. +30% marketing performance through performance creatives and iterative A/B testing. Built brand identity from 0: full visual system, guidelines, scalable component library. Led UI/UX for an in-game marketplace supporting blockchain-based transactions.
Developed a design system that reduced delivery time by 25% across product and marketing teams. Led a team of 6 across product design, branding, and marketing, collaborating with product, marketing, and content to ship cohesive experiences across web, mobile, and social.
Led marketing design for one of Russia's largest e-commerce ecosystems — 42M users across Ozon Card, Bank, Installments, and Insurance. +35% campaign conversion through data-driven creative strategy and performance-focused design, 300+ co-branded campaigns with Apple, Bosch, PlayStation, and contributed to scaling the fintech user base from 5M to 20M.
Built a unified visual system across products, marketing, and partner integrations, and led and mentored a team of 3 marketing designers.
Led creative direction and 360° branding for large-scale sports events. 40+ advertising campaigns for major sporting events, built 20+ brands from scratch (Hero Race, Winterhell, Hero Arena, Expo Olimpia), managed a cross-functional team of 7 designers, and established scalable production workflows that cut delivery time by 25%.
